• Aubrey Hike


Updated: May 16, 2019

Stations is the SoundCloud equivalent to terrestrial radio. The algorithm is based on collaborative filtering which is a format used to find the likelihood of taste through a type of taste socialgraph. I led Stations from concept to launch through a collaborative design and development process including, internal insights, audience and market research, persona development, design sprints, rapid prototyping, and continuous user experience testing resulting in our MVP launch and three additional milestones. This was one of the first experiences to be tested on our home experience.

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