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  • Aubrey Hike

Curator Strategy

Updated: Feb 29

At the time I was tasked with this at SoundCloud the org was split into Listeners and Creators. My goal was begin a research and development task around Curators.


I lead with research into data which lead to identifying 5 types of curators which lead to in person co creation interviews and curator personas. The products I led product development on after this were playlist stats, curated marketing playlists, and playlist editing.


I also helped develop Next Wave a marketing concepts for curated playlists based on local curation scenes. I believe a big part of building anything is understanding the culture you are working with and assisting within the ethos of that culture.







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